The Scaling GTM newsletter

One note a week on the parts of go-to-market founders hit first: setting AE quota and OTE so the numbers hold, hiring a sales leader for the problems you have now rather than the ones you imagine, and getting real use cases out of call transcripts instead of out of memory.

It is written from inside the work - the same pipeline reviews, comp models, and ramp plans I run in engagements. Short, specific, and usable the week you read it.