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One way in, then the level of help you actually need

Every engagement runs on SELL. Scope is explicit: the sales function, the motion, the first reps. Not customer success, not marketing.

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GTM Diagnostic

You are getting traction and not certain what is driving it, or what to fix first.

Two weeks, under four hours of your team’s time, findings presented live. An hour with you, a session with whoever is selling, your numbers, your playbook if you have one, and a set of your real sales calls.

What you get

  • A scored read on what is working and what is not, across targeting, messaging, pipeline generation, and sales execution
  • A 90-day plan with the actual moves in it, sequenced by what pays off fastest

How it runs

An interview with you, a metrics worksheet, a pass over ICP and messaging, a pipeline-generation session with whoever owns sales and marketing, a review of recorded calls, then the findings presented live and handed off.

Two weeks · fixed fee

Then, if it makes sense

Advisory

You are wanting the system and a sounding board while your own team runs day to day.

Setup puts your playbook on paper and SELL on your pipeline. Then a standing weekly session on live deals and the open decisions.

Setup, then monthly · three months, then month to month

Fractional CRO

You are needing a VP of Sales and not ready to hire one.

I run the function until you are: pipeline, coaching, the first hires, the playbook. SELL included.

1 day per week · three months, then month to month

For

B2B software, pre-Series A to Series A, roughly $0-3M ARR, founders still running sales personally, hiring or ramping your first reps.

Not for

Pre-revenue with no funding, pure services businesses, PLG or self-serve or consumer motions, anyone wanting a Rolodex instead of a system, or full-time disguised as fractional.

Ready to see your pipeline the way a sales leader would?

The GTM read is 45 minutes on your real deals: where the motion breaks, what it would take to fix it, and whether any of the three engagements fits.

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