Advisory
You are wanting the system and a sounding board while your own team runs day to day.
- Setup turns your GTM into a system you can see, manage and change, with SELL running it
- A standing weekly session on live deals and the open decisions
Two ways to have the sales function run
Every engagement runs on SELL. Scope is explicit: the sales function, the motion, the first reps. Not customer success, not marketing.
Fractional CRO
You are needing a VP of Sales and not ready to hire one.
I run the function until you are. The finish line is the point, not the retainer.
- Weekly pipeline reviews and coaching
- The first reps hired and ramped
- The motion written down, and a forecast that holds up in a board meeting
- SELL included, and your first VP inherits a working system rather than starting over
Every engagement starts here
GTM Diagnostic
You are getting traction and not certain what is driving it, or what to fix first.
Two weeks, under four hours of your team’s time, findings presented live. An hour with you, a session with whoever is selling, your numbers, your playbook if you have one, and a set of your real sales calls.
What you get
- A scored read on what is working and what is not, across targeting, messaging, pipeline and execution
- A 90-day plan with the actual moves in it, sequenced by what pays off fastest, each one with an owner and the effect it should have on the number
How it runs
An interview with you, a metrics worksheet, a pass over ICP and messaging, a pipeline-generation session with whoever owns sales and marketing, a review of recorded calls, then the findings presented live and handed off.
Who this is for
B2B software, pre-Series A to Series A, roughly $1M-$5M ARR, founders still running sales personally, hiring or ramping your first reps.
Ready to see your pipeline the way a sales leader would?
Thirty minutes on your real deals: where the motion breaks, what it would take to fix it, and whether the GTM Diagnostic is the right place to start.